Education

Role Plays

As a marketing student, I had the privilege of taking Professional Selling, a required course for the marketing major and prerequisite for the Professional Selling Program.

Relevant Coursework

Marketing Analysis:

Study of analytic methods, tools, processes, and technologies that enable marketers to evaluate the success of marketing activities and initiatives.

  • Understanding metrics to drive strategic decisions

  • Understanding customer metrics to drive strategic decisions

  • Data types, descriptives, and hypothesis testing

  • Correlation and introduction to simple bivariate regression

  • Introduction to Tableau data visualization software

Supply Chain and Operation Management:

Study of the planning and management of all activities involved in processes, assets, and flows of materials and information to meet customers' needs.

  • Understanding and applying the three methods of forecasting and computing accuracy

  • Understanding the importance of inventory management and managing inventories. Use of inventory management models

  • Understanding the importance of project management. How to plan, schedule, and control projects

  • Managing quality and the use of TQM tools

  • Lean operations, Just-In-Time, lean in services and organizations

Professional Selling:

The communication processes that form the basis of professional selling to businesses and to individuals. Focus is on applied exercises and role-play situations.

  • Application of the sales process to real-world scenarios through completion of several role play presentations

  • Use of critical thinking skills by analyzing customer problems, applying proper logic, & formulating recommendations based on their analyses

  • Creation of sales pitch to use during networking events. Presentation of pitch to group of peers to receive feedback recommendations

  • Practice receiving and giving constructive feedback to peers during role play presentations

  • Reading and discussing personal/professional books within small groups. Presentation of book and creation of activity to keep audience engaged.

Consumer Behavior:

Individuals, groups, or organizations and the processes utilized to select, secure, use, and dispose of products, services, or experiences to satisfy consumer needs and wants.

  • Taking the marketing concept to develop positioning statements after analyzing segmented demographic

  • Understanding values and subcultures and understanding the affect they have on products and advertising

  • Analyzing behavioral sciences to develop marketing strategies

  • Understanding how emotion, mood, and attitude affective purchase decision making

  • Developing a behavior audit in small groups analyzing a global brand strategy based on topics such as market segmentation, product positioning, and pricing

PowerPoint Presentation Sample

Consumer Behavior Audit

As a requirement for my consumer behavior class, my group researched and analyzed Volkswagen’s brand strategy. The presentation to the right touches on all aspects of brand strategy including market segmentation, product position, pricing, distribution strategy, promotion strategy, product, and customer satisfaction. 

Writing Sample

ENC 1102 Research Paper

One assignment that stood out to me the most was my ENC1102 research paper. I chose to focus on marketing tactics the movie industry uses to gain viewership and buzz. It was a very hands-on topic as I watched different movie trailers, conducted an online survey, and looked at social promotion.