Education

Relevant Coursework

Marketing Research:

The acquisition of information using various marketing research methods, as well as the application of results to marketing decision-making.

• Determining the specific data needed to address and solve marketing problems effectively.

• Creating professional surveys using Qualtrics and analyzing collected data through various statistical software tools.

• Translating data insights into actionable and appropriate marketing strategies and decisions.

• Collaborated to conduct marketing research for a local business; proposed marketing solutions based on research findings

Digital Media Marketing:

The application of contemporary digital media technologies to marketing decision-making.

• Understand multiple web design frameworks for improving conversion rates on any website; learn best practices in social media to ensure best conversion. 

• Understand how search engines work; make recommendations to a website on how it can improve its organic search rankings

  • Understand the mechanics of paid search ranking. Recommend changes that will improve the campaign's conversion rates. 

• Understand the various methods of online display advertising; Create an online display ad campaign and measure its return on ad spend (ROAS).

• Understand best practices in email marketing.

• Utilize knowledge of social media tactics to design an effective social media campaign; create awareness, build loyalty.

  • Role of social media influencers and how to use influencers in marketing.

• Planning a digital marketing budget based on business needs for traditional and digital-first companies; Apply emerging trends, including AI, to business needs

Marketing Analysis:

Study of analytic methods, tools, processes, and technologies that enable marketers to evaluate the success of marketing activities and initiatives.

• Understanding metrics to drive strategic decisions

• Understanding customer metrics to drive strategic decisions

• Data types, descriptives, and hypothesis testing

• Correlation and introduction to simple bivariate regression

• Introduction to Tableau data visualization software

Professional Selling:

The communication processes that form the basis of professional selling to businesses and to individuals. Focus is on applied exercises and role-play situations.

• Application of the sales process to real-world scenarios through completion of several role play presentations

• Use of critical thinking skills by analyzing customer problems, applying proper logic, & formulating recommendations based on their analyses

• Creation of sales pitch to use during networking events. Presentation of pitch to group of peers to receive feedback recommendations

• Practice receiving and giving constructive feedback to peers during role play presentations

• Reading and discussing personal/professional books within small groups. Presentation of book and creation of activity to keep audience engaged.

Consumer Behavior:

Individuals, groups, or organizations and the processes utilized to select, secure, use, and dispose of products, services, or experiences to satisfy consumer needs and wants.

• Taking the marketing concept to develop positioning statements after analyzing segmented demographic

• Understanding values and subcultures and understanding the affect they have on products and advertising

• Analyzing behavioral sciences to develop marketing strategies

• Understanding how emotion, mood, and attitude affective purchase decision making

• Developing a behavior audit in small groups analyzing a global brand strategy based on topics such as market segmentation, product positioning, and pricing

Supply Chain and Operation Management:

Study of the planning and management of all activities involved in processes, assets, and flows of materials and information to meet customers' needs.

• Understanding and applying the three methods of forecasting and computing accuracy

• Understanding the importance of inventory management and managing inventories. Use of inventory management models

• Understanding the importance of project management. How to plan, schedule, and control projects

• Managing quality and the use of TQM tools

• Lean operations, Just-In-Time, lean in services and organizations

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